Publications by the researcher in collaboration with Blanca Rosa García Henche (5)

2024

  1. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  2. The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices

    Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227

  3. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

2021

  1. Análisis de la economía colaborativa en el turismo urbano. Estudio de la implantación de Airbnb en Madrid y Barcelona

    Cuadernos de turismo, Núm. 47, pp. 383-412