Blanca Rosa
García Henche
Profesor/a Contratado/a Doctor/a
Publicacións nas que colabora con Blanca Rosa García Henche (5)
2024
-
Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
-
The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices
Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227
-
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664
2023
-
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Journal of Business Research, Vol. 156
2021
-
Análisis de la economía colaborativa en el turismo urbano. Estudio de la implantación de Airbnb en Madrid y Barcelona
Cuadernos de turismo, Núm. 47, pp. 383-412