Publicacions en què col·labora amb Pedro Cuesta Valiño (35)

2024

  1. Constraints and barriers on industrial customer performance in an omnichannel ecosystem

    Review of Managerial Science, Vol. 18, Núm. 9, pp. 2749-2780

  2. Estrategias de marketing para potenciar la felicidad de la mujer federada

    Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164

  3. Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  4. The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices

    Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227

  5. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

2023

  1. Adquisición de competencias transversales a través del desarrollo de juegos

    La esfera universitaria hoy: retos, proyectos de investigación y transferencia de conocimiento (Dykinson), pp. 410-428

  2. Autoevaluación y coevaluación desde la perspectiva del estudiante

    Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (Dykinson), pp. 564-576

  3. Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336

  4. La simulación empresarial desde el marco de los ODS como experiencia de enseñanza-aprendizaje

    La didáctica de las ciencias sociales ante el reto de los Objetivos de Desarrollo Sostenible (Narcea), pp. 1203-1210

  5. Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty

    Journal of Management Development, Vol. 42, Núm. 6, pp. 501-513

  6. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

  7. The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies

    Corporate Communications, Vol. 28, Núm. 2, pp. 311-324

2022

  1. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473

  2. The variables that explain loyalty in non-profit karate organisations

    Archives of Budo, Vol. 18, pp. 269-285

2021

  1. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

    Frontiers in Psychology, Vol. 12

  2. Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review

    Frontiers in Psychology, Vol. 12

  3. Management of the loyalty of the federated karate athlete and its correlation with happiness

    Happiness Management and Social Marketing: A Wave of Sustainability and Creativity (Peter Lang AG), pp. 39-53

  4. Resultados en la experimentación del e-learning en los business games

    Conference proceedings. CIVINEDU 2021: 5th International Virtual Conference onEducational Research and Innovation

  5. The transition from face-to-face teaching to virtuality using a business game

    EDULEARN21 Proceedings: 13th International Conference on Education and New Learning Technologies (July 5th-6th, 2021, Online)

2020

  1. Análisis del grado de felicidad del deportista federado en karate en España en función de sus características demográficas

    La Brújula del siglo XXI: el happiness Management. Un concepto a explorar por las empresas, el marketing social y el liderazgo organizacional (Tirant Humanidades), pp. 83-102