Pedro
Cuesta Valiño
Profesor/a Titular Universidad
Pedro Cuesta Valiño-rekin lankidetzan egindako argitalpenak (35)
2024
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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Review of Managerial Science, Vol. 18, Núm. 9, pp. 2749-2780
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Estrategias de marketing para potenciar la felicidad de la mujer federada
Tiempos de happiness management, tecnología y marketing social (Tirant lo Blanch), pp. 145-164
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Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
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The Application of Artificial Intelligence in Recruitment, Training and Employee Onboarding HR Practices
Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 213-227
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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664
2023
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Adquisición de competencias transversales a través del desarrollo de juegos
La esfera universitaria hoy: retos, proyectos de investigación y transferencia de conocimiento (Dykinson), pp. 410-428
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Autoevaluación y coevaluación desde la perspectiva del estudiante
Construyendo la educación del futuro en áreas de ingeniería, economía y STEM (Dykinson), pp. 564-576
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336
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La simulación empresarial desde el marco de los ODS como experiencia de enseñanza-aprendizaje
La didáctica de las ciencias sociales ante el reto de los Objetivos de Desarrollo Sostenible (Narcea), pp. 1203-1210
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Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
Journal of Management Development, Vol. 42, Núm. 6, pp. 501-513
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Journal of Business Research, Vol. 156
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The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
Corporate Communications, Vol. 28, Núm. 2, pp. 311-324
2022
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The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473
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The variables that explain loyalty in non-profit karate organisations
Archives of Budo, Vol. 18, pp. 269-285
2021
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How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
Frontiers in Psychology, Vol. 12
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Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
Frontiers in Psychology, Vol. 12
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Management of the loyalty of the federated karate athlete and its correlation with happiness
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity (Peter Lang AG), pp. 39-53
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Resultados en la experimentación del e-learning en los business games
Conference proceedings. CIVINEDU 2021: 5th International Virtual Conference onEducational Research and Innovation
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The transition from face-to-face teaching to virtuality using a business game
EDULEARN21 Proceedings: 13th International Conference on Education and New Learning Technologies (July 5th-6th, 2021, Online)
2020
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Análisis del grado de felicidad del deportista federado en karate en España en función de sus características demográficas
La Brújula del siglo XXI: el happiness Management. Un concepto a explorar por las empresas, el marketing social y el liderazgo organizacional (Tirant Humanidades), pp. 83-102