Federico
Pablo Martí
Profesor/a Titular Universidad
Pedro
Cuesta Valiño
Profesor/a Titular Universidad
Publications by the researcher in collaboration with Pedro Cuesta Valiño (2)
2024
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Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Review of Managerial Science, Vol. 18, Núm. 9, pp. 2749-2780
2023
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336