Publicaciones en las que colabora con Pedro Cuesta Valiño (2)

2024

  1. Constraints and barriers on industrial customer performance in an omnichannel ecosystem

    Review of Managerial Science

2023

  1. Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336