Publications dans lesquelles il/elle collabore avec Estela Núñez Barriopedro (5)

2024

  1. Constraints and barriers on industrial customer performance in an omnichannel ecosystem

    Review of Managerial Science, Vol. 18, Núm. 9, pp. 2749-2780

2023

  1. Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 2, pp. 317-336

2021

  1. Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

    Industrial Marketing Management, Vol. 95, pp. 99-113

  2. Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review

    International Journal of Industrial Engineering and Management, Vol. 12, Núm. 1, pp. 37-48

2020

  1. La gestión onmicanal como estrategia clave para el bienestar organizacional

    Estrategias de marketing social corporativo: retos de comunicación y branding en entornos competitivos (Sindéresis), pp. 133-152