The effectiveness of humor in advertising: Analysis from an international scope

  1. Núñez-Barriopedro, E.
  2. Klusek, K.G.
  3. Tobar-Pesántez, L.
Revista:
Academy of Strategic Management Journal

ISSN: 1939-6104 1544-1458

Any de publicació: 2019

Volum: 18

Número: 4

Tipus: Article