The effectiveness of humor in advertising: Analysis from an international scope
- Núñez-Barriopedro, E.
- Klusek, K.G.
- Tobar-Pesántez, L.
ISSN: 1939-6104, 1544-1458
Année de publication: 2019
Volumen: 18
Número: 4
Type: Article
Revue:
Academy of Strategic Management Journal