The effectiveness of humor in advertising: Analysis from an international scope

  1. Núñez-Barriopedro, E.
  2. Klusek, K.G.
  3. Tobar-Pesántez, L.
Journal:
Academy of Strategic Management Journal

ISSN: 1939-6104,  1544-1458

Year of publication: 2019

Volume: 18

Issue: 4

Type: Article

GOOGLE SCHOLAR
Data source: Scopus