The effectiveness of humor in advertising: Analysis from an international scope

  1. Núñez-Barriopedro, E.
  2. Klusek, K.G.
  3. Tobar-Pesántez, L.
Aldizkaria:
Academy of Strategic Management Journal

ISSN: 1939-6104,  1544-1458

Argitalpen urtea: 2019

Alea: 18

Zenbakia: 4

Mota: Artikulua

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Datuen iturria: Scopus